Don Eduardo Plasencia left The Canary Islands in search of success and opportunity and started growing tobacco in Vuelta Abajo, Cuba.
Don Eduardo’s nephew, Sixto Plasencia Juares, expanded the business and opened the Corojal farm.
Elder Sixto Plasencia created “Hijos de Sixto Plasencia” (Sixto Plasencia’s sons) and began to export and sell to bigger companies.
Castro’s regime confiscated the farms. Don Elder Sixto and his family fled to Mexico with only what they could carry, and later relocated to Nicaragua.
Starting again from scratch, Don Elder Sixto planted his best seeds in the fertile soils of Nicaragua.
The Sandinistas burned the farms, forcing the family to move to Honduras.
Néstor Plasencia entered the cigar business, manufacturing 1 million cigars a year for other companies.
Keeping the farms in Honduras, the family went back to Nicaragua to revive the land and raise the production to 33 million cigars a year.
30 different brands trust Plasencia to produce their cigars.
Plasencia became the largest grower of tobacco in the world with more than 6,000 employees, 4 factories, and 8 plantations in Honduras and Nicaragua, producing 40 million cigars a year.
Plasencia Cigars, the family’s own brand was launched. Néstor Andrés, Gustavo, and José Luis Plasencia introduced the Alma series, Reserva Original, and the Cosecha 146 among others.
Launch of Alma del Fuego.