1865 - I Generation
Don Eduardo Plasencia left the Canary Islands in search of success and opportunity and started growing tobacco in Vuelta Abajo, Cuba.
1898 - II Generation
Don Eduardo’s nephew, Sixto Plasencia Juares, joined his uncle in the family’s business.
Sixto Plasencia Juares expanded the business and opened the Corojal farm.
Sixto Plasencia Juares created “Hijos de Sixto Plasencia” (Sixto Plasencia’s sons) and began to export and sell to bigger companies. His son, Sixto Plasencia Pérez, joined the family’s business.
Due to the Cuban political turmoil, the farms were confiscated. Sixto Plasencia Pérez and his family fled to Mexico and later relocated to Nicaragua.
Starting again from scratch, Sixto Plasencia Pérez planted his best seeds in the fertile soils of Nicaragua.
Political turmoil in Nicaragua forced the family to move to Honduras. They were more determined than ever to persevere after being relocated yet again.
1987 - IV Generation
Néstor Plasencia officially entered the cigar-making industry.
The Plasencia family moved back to Nicaragua and began operating in both Honduras and Nicaragua, increasing production.
The family consolidated its interests as one big cigar manufacturer. They purchased more land and factories, increased tobacco production, and began supplying it to their own factories as well as others.
Néstor Andrés graduated from agricultural school and began testing efforts to grow organic tobacco.
The Plasencia family successfully managed to grow organic tobacco and get it OCIA-certified. To this day, we are still the only OCIA-certified tobacco company.
The Plasencia family opened more factories in Nicaragua and Honduras, and continued to make more cigars and produce even more tobacco. Today, over 30 different brands trust Plasencia to produce their cigars.
The Plasencia family continued their sustainability practices and started initiatives to conserve water on farms by using fertigation systems and reducing water usage by 50%.
The Plasencia family opened their first preschool and childhood development center for the children of the employees and the local communities.
The Plasencia family became the largest tobacco grower for premium cigars in the world and continued growing their teams, factories, and plantations in Honduras and Nicaragua, producing 40 million cigars a year.
Plasencia Cigars, the family’s own brand, was launched. Néstor Andrés, Gustavo, and José Luis Plasencia introduced the Alma series, Reserva Original, and the Cosecha 146, among others.
Plasencia Cigars has brand presence in more than 80 countries. We continue our sustainability initiatives. We are still the only ones in the industry to produce certified organic tobacco and continue our mission to establish additional preschools and childhood development centers.